Harnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in huge returns if/when the product or service skyrockets. In the news recently, Target Corporation shared how it has set apart one of its San Francisco stores to act as an “Open House” concept store to tap into the emerging smart products that are developed in the surrounding Silicon Valley technological think tank.
Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain and quality shoppers in equal measure, and expect a great shopping experience whether browsing in a store or online. If you don’t have an online / mobile presence yet, you need to get there. If you’re a retailer with a brand new or established online presence, one of the important ways you can effectively compete is to make sure your e-commerce packaging sends a consistent brand message.
Here are five ways retailers can effectively focus on quality packaging for e-commerce shoppers: Continue reading