Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand can truly set it apart by providing context and emotion for its offerings.
2016 Spring color trends are no exception. This year’s colors alternately reflect tranquility and boldness. The 2016 palette is not specifically masculine or feminine, but tends to project gender neutrality and diversity. Pantone Corporation’s choice of two colors instead of just one, for their winning 2016 trend colors perfectly expresses this idea. Their two choices?