A recent study shows that nearly two-thirds of adults in the U.S. use social media. Retailers, from large multi-nationals to small regional shops, utilize sites like Facebook, Instagram, and Pinterest to promote their brands. These sites not only allow retailers to communicate with customers and spread their brand, they also act as an informative space so that consumers are aware of current promotions and news.
Whether or not you have a social media presence, odds are people have looked for it. Facebook reviews alone have become a significant source of feedback that are useful for businesses and consumers alike. Here are three ways smart retailers utilize social media:
In a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if they were in your store.
It’s important to understand your e-commerce packaging options so they can be utilized to their fullest potential. That means that analyzing what you’re shipping, and what kind of mailer will best protect and fit your shipment, and how you can cost-effectively brand it so your customers get excited about receiving their package from you!
One of the most recent trends in the retail world is the implementation of chip-embedded credit cards. Those credit cards were developed and are being employed all in the name of safety. Safety is, absolutely, a top priority, especially with large-scale security breaches like Target’s still fresh in the minds of most.
Here’s the irony: Visa and MasterCard are now under fire for the apparent lack of safety provided by those very cards. Largely, because the cards require signature authorization, instead of PIN numbers. Signatures are notoriously easy to forge, especially under the untrained eye of cashiers. Because of this, major retailer Home Depot is suing MasterCard and Visa.
With the increase in competition from online retailers, brick and mortar establishments are learning to think outside the box in order to grab their customer’s attention. What is one form of brick and mortar that many argue will never go away? The food & beverage industry, of course!
Millennials, aptly named because the majority of this population reached adulthood around the year 2000, represent 25% of the American population and possess more than $200 billion in purchasing power annually. Retailers are looking for way to attract this demographic; a population that is more comfortable with rapid change and less concerned with the traditions of their parents.
Entrepreneur magazine has distilled the results of two research studies that indicate the shopping habits of millennials; from all indications, the traditional retail experience will need an overhaul to attract this consumer group. Overall, the results show that retailers need to do the following to keep up with Millennials’ shopping habits: