Connect with Shoppers through Innovative Experiences

Connect with Shoppers through Innovative Experiences

One of the most popular trends of the past year has been how brick-and-mortar retailers are revamping the experiences they provide for customers. Anyone can sell an item, but the companies that last are the ones that invest in crafting a unique story that connects them with their customers. Studies show that customers love experiences and companies are going the extra mile to create new ways to give them the best. The newest innovation on that front comes from a start-up in Denver called Spruce-Bot (Check out the bot in action). While mobile POS devices and store apps (Think Amazon Go.) have been moving steadily into the storefront, Spruce Bot is going in a different direction. Continue reading

How to Get the Most Out of Visual Merchandising

How to Get the Most Out of Visual Merchandising

In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.

Visual Merchandising

Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading

Three Retail Trends Impacting Businesses This Year

Three Retail Trends Impacting Businesses This Year

We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is essential for your business’ success.

In the first quarter of 2017, these three business trends are proving especially important: Continue reading

Hand Lettering on Your Product Packaging

Hand Lettering on Your Product Packaging

As a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand lettering and calligraphy. This beautiful typography form will help make your packaging special.

Recently, DW posted a video about this carefully done art’s recent resurgence. A greater number of people are learning this art in workshops, and one popular use for it is on product packaging. Here are some ways attractive calligraphy will help your product packaging stand apart: Continue reading

2017 Small Businesses Strategies

2017 Small Businesses Strategies

If you are a small business owner, you know it takes a lot of work to stay ahead of the game. With so much competition out there, finding ways to stand apart from the crowd is challenging and will certainly keep you on your toes. Here are a few small business strategies to implement in 2017: Continue reading