Spring Color Trends Make Bold Statements

Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand can truly set it apart by providing context and emotion for its offerings.

2016 Spring color trends are no exception. This year’s colors alternately reflect tranquility and boldness. The 2016 palette is not specifically masculine or feminine, but tends to project gender neutrality and diversity. Pantone Corporation’s choice of two colors instead of just one, for their winning 2016 trend colors perfectly expresses this idea. Their two choices?

Serenity – Similar to what was previously known as Baby Blue, this color expresses calm, trust and dependability.

Rose Quartz – Similar to what was previously known as Baby Pink, this color is light-hearted, gentle and compassionate.

Other trendy colors for 2016 include:

Peach Echo – A friendly dark peach color, expressing warmth and accessibility

Limpet Shell – A clean, clear, modern color, similar to Robin’s Egg

Lilac Gray – A neutral gray, with a bit of edge; light, but darker than Dove Gray

Iced Coffee – A soft, earthy, medium brown

Snorkel Blue – Similar to Royal Blue, this hue says, “Relax and escape.”

Green Flash – Open and unexpected, this clear green is, indeed flashy and unapologetic.

Fiesta – This deep orange, coral exudes excitement and free-spirited fun.

Buttercup – A sunny, happy, bright yellow.

Contact us to find out how to integrate this season’s hottest color trends into your branded packaging for maximum marketing success!