Tips for Smart E-commerce Packaging

Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store?

We want to inspire you to be cognizant of what it takes to acquire and maintain meaningful perceptions in the minds of your customers. Whether a customer makes an e-commerce conversion or makes a point-of-sale purchase in your local store, they can and should have the same brand experience; and this is a readily, achievable goal.

It is true that your brand, to be recognizable, requires consistency across all of your marketing platforms.  Even so, when it comes to packaging, you have some additional advantages that are not available with other media.

• Re-use. Your customers, more often than not, reuse the packaging you provided when they made an in-store purchase. They do this either because your reusable bag is sturdy, is a perfect size, or it is notable. Packaging is the only tangible media you can have in your advertising budget, which has the potential to reach your customer’s family members and friends. Regardless of the reason, when this happens, your brand has just reached new heights of exposure. However, in the case where you have been savvy enough to take advantage of this fascinating opportunity to establish a deep, unconscious impact on your customer, right in the intimacy and privacy of their own home, your brand will have reached an even higher level because rarely will a customer just toss attractive packaging.
• Social Media. And it’s not just about customers re-using the packaging. A trend on YouTube and other social media outlets lately has been to post videos showing people un-packing their online purchases. Some companies have already figured out that by having intricate and creative e-commerce packaging, their customers are more inclined to record this special moment – and share it with the world!

Take a moment to contact us and find out more about how we can help you create coordinated packaging program that sends a seamless, branded message to your customers, no matter how or where they buy your products.