Eight Tips for Marketing Your Small Business

Eight Tips for Marketing Your Small Business

Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy.

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Retail Trends: Pantone’s 2017 Color of the Year

Retail Trends: Pantone’s 2017 Color of the Year

Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends and works with companies to maximize their marketing strategies through the use of color. As Pantone suggests, “When 80% of human experience is filtered through the eyes… the choice of color is critical”.

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