Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.

Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading

Eight Tips for Marketing Your Small Business

Eight Tips for Marketing Your Small Business

Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy.

Here are some tips for marketing your small business. Continue reading