We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is essential for your business’ success.
In the first quarter of 2017, these three business trends are proving especially important: Continue reading
As a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand lettering and calligraphy. This beautiful typography form will help make your packaging special.
Recently, DW posted a video about this carefully done art’s recent resurgence. A greater number of people are learning this art in workshops, and one popular use for it is on product packaging. Here are some ways attractive calligraphy will help your product packaging stand apart: Continue reading
If you are a small business owner, you know it takes a lot of work to stay ahead of the game. With so much competition out there, finding ways to stand apart from the crowd is challenging and will certainly keep you on your toes. Here are a few small business strategies to implement in 2017: Continue reading
It’s no secret that food is increasing in popularity as a gift – look at companies like Omaha Steak and Edible Arrangements. According to a research survey from Packaged Facts, more Americans are choosing to buy their loved ones edible gifts for special occasions and holidays. The survey showed over half of the buyers spent $30 or more on each food gift. This high value market is increasing the need for sophisticated retail packaging for edible products.
The most popular edible gift, not surprisingly, is chocolates or candy, which 28% of recipients gifted in the past year. Other popular gifts included baked goods, hot beverages such as coffee, tea, and hot cocoa, and nuts or other salty snacks.
It’s no secret that many brick and mortar retailers have been struggling lately. Some examples include:
- Sears has had declining sales the past few quarters and now, in what the Wall Street Journal is calling a “bid for time,” the company has sold its Craftsman tool brand to Stanley Black & Decker for approximately $900 million.
- Macy’s sales and shares have continually dropped, and have thus led the retailer to make many employee cuts numbering near 10,000. It is expected that their locations will continue to close.
- Wet Seal filed for Chapter 11 bankruptcy again last week – the chain plans to close all stores since it was unable to find capital or a buyer in the past year.