Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.
Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading
Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity. Continue reading
Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy.
Here are some tips for marketing your small business. Continue reading
The first image of your business usually comes from your Logo. There is a science behind logo design. What should you think about in choosing the right logo? Continue reading
Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends and works with companies to maximize their marketing strategies through the use of color. As Pantone suggests, “When 80% of human experience is filtered through the eyes… the choice of color is critical”.