Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most significant variables. Bear in mind that the psychological reaction to a color, and associated logo or brand, ultimately depends on the consumer’s personal experiences and preferences.
Color Psychology Matters in Marketing
A consumer’s purchasing intent is impacted by colors because the aesthetics influence the perception of the brand. That is, the colors define how consumers interpret the company’s logo, brand and personality. It is no secret that certain brain functions, such as cognitive heuristics, biologically condition the individual to focus on familiar and safe things. When creating a brand identity, color is the best way for a small- to medium-sized business to differentiate themselves from competition. Brands and logos that present a dominate trait, such as sincerity, excitement, competence, sophistication and ruggedness, can create a bond with the customer and continue to grow a customer relationship with them. Continue reading
One of the most popular trends of the past year has been how brick-and-mortar retailers are revamping the experiences they provide for customers. Anyone can sell an item, but the companies that last are the ones that invest in crafting a unique story that connects them with their customers. Studies show that customers love experiences and companies are going the extra mile to create new ways to give them the best. The newest innovation on that front comes from a start-up in Denver called Spruce-Bot (Check out the bot in action). While mobile POS devices and store apps (Think Amazon Go.) have been moving steadily into the storefront, Spruce Bot is going in a different direction. Continue reading
In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.
Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading
We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is essential for your business’ success.
In the first quarter of 2017, these three business trends are proving especially important: Continue reading
Your retail packaging might look great, but are you using the latest labeling technology for your merchandise? If you haven’t shifted over to using smart labels for your products on store shelves and that are being shipped, you’re missing out on the best technology available for simple and accurate product labeling.
Recent market reports show that smart labels is a growing market, with forecasts that revenue will increase from $4.6 billion to $22.7 billion by fourth quarter of 2026. Why are so many companies making the switch? Here’s what smart packaging does, and how it helps your company: