Gift Packaging Forecasts for 2017

Gift Packaging Forecasts for 2017

Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report:

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Is a Flexible POS System Right for your Business?

Is a Flexible POS System Right for your Business?

Big box, children’s clothing store Gymboree has transitioned to a flexible point of sales system (POS), which allows store staff to not only process secure payments from anywhere within the store but also allows access to inventory and order information. The company selected a mobile POS which allows for wireless retail transactions. This has, in effect, de-centralized the cashier, as credit card scanners are attached to tablet computers or smartphones.

If your business has not considered a flexible POS system, here are 10 retail and service industry specific advantages for considering a wireless POS system:

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Changes Coming to FedEx Shipping Regulations

Changes Coming to FedEx Shipping Regulations

FedEx announced changes to their packaging dimensions and weight, raising their rates and changing how they charge customers effective Jan 2, 2017. This recent news is important to the packaging industry, as many companies will want to change how they package products in order to meet FedEx’s new guidelines.

FedEx’s changes continue with a trend they started in 2014, where they charge according to dimensional (or “dim”) weight, instead of using traditional measures. When the dim weight is higher than actual weight, FedEx charges more for shipping. In 2017, FedEx will be changing their dim formula from 166 to 139, further increasing rates for customers, particularly those with small shipments.

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How Your Business Can Duplicate The Power of Starbuck’s Holiday Packaging Brand

How Your Business Can Duplicate The Power of Starbuck’s Holiday Packaging Brand

The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already immensely popular drink menu -The Starbucks Red Cup campaign.

Each year since 1997, Starbucks has presented its Red Cup campaign to observe the holiday season and embrace the perfect Eggnog Latte, Peppermint Mocha, or Holiday Blend. The Holiday Red Cup design has changed over the years, but it always incorporates the company’s iconic and seductive Siren woodcut along with the bright red color emblematic of this season.

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