Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or products, but because they need that wonderful feeling of indulgence. A pedicure in the dead of winter is worth the money not because it is practical, it may not even be visible, but because it feels good to have pretty toes. If you are providing beauty services, it is crucial that your customers feel pampered and important. And one way to continue the experience, even after they leave your store or salon, is with luxurious packaging of your products. Continue reading
Keeping tabs on social media is always a good idea for e-commerce retailers looking for unique opportunities to leverage a trend, or even to find answers for why a previously reliable practice isn’t being received as well anymore. Continue reading
Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy.
Retail trends come and go, though sometimes you see ones sustain for years and years. Three top trends this year more or less reach back to standard business practices while keeping one foot into the coming decade. If you’re going to stay competitive in the increasingly busy business world, it pays to heed some of the most popular trends and build on them. While this adheres to packaging practices, it also applies to basic principles and philosophies. Continue reading
Beautiful jewelry should arrive in a beautiful package, that goes without saying. But handmade jewelry is special, unusual, even unique, and shouldn’t come in packaging you would see in a jewelry store at the mall. On the other hand, jewelry artists don’t have time to make every package from scratch. What are some trends for turning purchased packaging into something which better suits handcrafted jewelry? Continue reading