Boosting Sales at Boutique Bakeries

Boosting Sales at Boutique Bakeries

Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are.

“Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. According to USA Today, there are over 6,000 boutique bakeries in the United States and so you must find creative ways to entice customers into your store. When it comes to attracting customers, you should not only create stunning sweet treats, but ensure you take special care to package them so that they look irresistible.  Continue reading

How is Eco-Friendly Packaging Used in the Marketplace?

How is Eco-Friendly Packaging Used in the Marketplace?

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses: Continue reading

What is Retailtainment and Why is it Important?

What is Retailtainment and Why is it Important?

Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy.

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Four Benefits of Company Swag

Four Benefits of Company Swag

While “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped resource, and we’ve got four tips to help you take advantage of it. Continue reading