According to the US Census Bureau, the first quarter of 2017, saw over $107 million in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the consumer. What changes are taking place in the logistics of getting these sales shipped and delivered? Continue reading
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.
Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading
Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading
Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends and works with companies to maximize their marketing strategies through the use of color. As Pantone suggests, “When 80% of human experience is filtered through the eyes… the choice of color is critical”.
Packaging is the party of a purchase. Imagine getting a birthday cake that has no personalized touch. No “Happy Birthday Jane”. Or a birthday card that only has the generic text printed inside. Not signed by anyone. It’s disappointing to even think about. Blank and boring packaging is that cake and card for your customers. Custom packaging does more than you think.