Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report:
Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags.
Incorporating environmentally friendly practices will also help distinguish and elevate your brand in the minds of an increasingly ‘millennial-mindset’ consumer; which has nothing to do with the age demographic, but everything to do with consumers who wish to advocate for the environment through lifestyle and purchasing decisions.
The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already immensely popular drink menu -The Starbucks Red Cup campaign.
Each year since 1997, Starbucks has presented its Red Cup campaign to observe the holiday season and embrace the perfect Eggnog Latte, Peppermint Mocha, or Holiday Blend. The Holiday Red Cup design has changed over the years, but it always incorporates the company’s iconic and seductive Siren woodcut along with the bright red color emblematic of this season.
Scroll through most social media today and you’ll find delightfully composed images of manicured gardens, perfectly frothed lattes, and the effortlessly styled “shelfie”– a photo of your prized positions artfully arranged on a shelf-like surface – now almost as popular as the original “selfie”.
Images of color coordinated, purely decorative accents abound, and all those cumbersome necessities, television remotes, laundry in need of folding, and kids’ toys (sometimes the kids themselves) are strategically hidden away. It’s easy to get frustrated when our own reality isn’t so picture perfect. However, IKEA’s marketing strategy is bucking that trend.