Some Retailers Struggle, But Your Company Doesn’t Have To

Some Retailers Struggle, But Your Company Doesn’t Have To

It’s no secret that many brick and mortar retailers have been struggling lately. Some examples include:

  • Sears has had declining sales the past few quarters and now, in what the Wall Street Journal is calling a “bid for time,” the company has sold its Craftsman tool brand to Stanley Black & Decker for approximately $900 million.
  • Macy’s sales and shares have continually dropped, and have thus led the retailer to make many employee cuts numbering near 10,000. It is expected that their locations will continue to close.
  • Wet Seal filed for Chapter 11 bankruptcy again last week – the chain plans to close all stores since it was unable to find capital or a buyer in the past year.

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Tips for E-Commerce Packaging Safety

Tips for E-Commerce Packaging Safety

When creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your company ships products in addition to doing in-store sales. You want to give the same experience to in-store shoppers as online shoppers.

Recently, Internet Retailer discussed challenges and solutions to packaging safety. They profiled a Dutch bike company, VanMoof, which created packaging that discovered an unusual and original idea to keep their bicycles safe. The company previously struggled with keeping bikes safe during shipping, having to sell bikes at a discount that got harmed in shipping. Cleverly, VanMoof decided to start shipping their bicycles in shipping boxes that displayed a flat screen TV, thinking the delivery person would treat it more carefully if he/she thought it was a TV. Damaged bike issues dropped dramatically after the switch.

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Gift Packaging Forecasts for 2017

Gift Packaging Forecasts for 2017

Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report:

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Eco-Friendly Practices Can Differentiate You From the Competition and Boost Profits

Eco-Friendly Practices Can Differentiate You From the Competition and Boost Profits

Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags.

Incorporating environmentally friendly practices will also help distinguish and elevate your brand in the minds of an increasingly ‘millennial-mindset’ consumer; which has nothing to do with the age demographic, but everything to do with consumers who wish to advocate for the environment through lifestyle and purchasing decisions.

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