Boosting Sales at Boutique Bakeries

Boosting Sales at Boutique Bakeries

Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are.

“Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. According to USA Today, there are over 6,000 boutique bakeries in the United States and so you must find creative ways to entice customers into your store. When it comes to attracting customers, you should not only create stunning sweet treats, but ensure you take special care to package them so that they look irresistible.  Continue reading

How is Eco-Friendly Packaging Used in the Marketplace?

How is Eco-Friendly Packaging Used in the Marketplace?

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses: Continue reading

The importance of packaging in the beauty industry

The importance of packaging in the beauty industry

Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or products, but because they need that wonderful feeling of indulgence. A pedicure in the dead of winter is worth the money not because it is practical, it may not even be visible, but because it feels good to have pretty toes. If you are providing beauty services, it is crucial that your customers feel pampered and important. And one way to continue the experience, even after they leave your store or salon, is with luxurious packaging of your products. Continue reading

The Rise in Demand for Eco-Friendly Packaging

The Rise in Demand for Eco-Friendly Packaging

Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading

Custom Retail Packaging- It Makes A Difference

Custom Retail Packaging- It Makes A Difference

 

Packaging is the party of a purchase. Imagine getting a birthday cake that has no personalized touch. No “Happy Birthday Jane”. Or a birthday card that only has the generic text printed inside. Not signed by anyone. It’s disappointing to even think about. Blank and boring packaging is that cake and card for your customers. Custom packaging does more than you think.

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