Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the business that made it such a hit with consumers? Below we take a look at three of the most significant reasons why:
1.) Their vision (pun intended). Warby Parker effectively does two things with every transaction. They recognized that almost all eye wear was produced by one manufacturer that was keeping the glasses at unnecessarily high costs. So they made the glasses in-house, cut costs, and offered their vintage-inspired frames at low prices. And when they show those prices, they do so with small, rounded numbers ($95, not $94.99), in readable type.
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