Coordinated Packaging

New Study Shows Branded Packaging Makes Huge Impact on Consumers
Branding, Consumer Tastes, Coordinated Packaging, Packaging Talk

New Study Shows Branded Packaging Makes Huge Impact on Consumers

A 2016 study by Dotcom Distribution, Driving Customer Loyalty With Fast Delivery and Quality Packaging, has effectively surveyed consumers and found that much of what drives them, relates back not just to the product, but also to the aesthetic quality of the brand. Branding makes products more enticing to the customer, that much is clear.

“Our most recent data helps retailers identify how they can increase brand loyalty via shipping practices, as well as how customer expectations are increasing year-over-year,” said Maria Haggerty, CEO of Dotcom Distribution. “E-commerce is taking over the retail market, so brands must ensure they take advantage of the opportunity to deliver… in the most personal way.”

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Robots: The Automated Shopping Experience
Consumer Tastes, Coordinated Packaging, Small Business Branding, small business technology, Small Business Tips

Robots: The Automated Shopping Experience

As e-commerce sweeps in, retailers resting on the physical storefront recognize that there are two important factors at play that must be addressed. As labor costs rise, they must work to keep costs down, and as consumer expectations change, they must evolve to suit them.

Robots address both of these issues. A report says that within the next five years robots will be responsible for 6% of jobs in the United States being eliminated. Many of the issues that retailers face on a consistent basis can be combated by robots. Peak hours that are undermanned, high employee tuner-over rates, theft, messy stores, etc., can all be dealt with by robots.

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In The Face of Stiff Competition Walmart Turns Falling Revenue Around
Coordinated Packaging, Small Business Branding, Small Business Tips

In The Face of Stiff Competition Walmart Turns Falling Revenue Around

Small business owners would do well to look at the methods much larger retail outlets use to turn lagging sales and profit around. Most recently, the retail giant Walmart has experienced a 9.6% sales surge and is expecting to draw over $112 billion in revenue this year. The chain of discount department stores has faced increasing competition from Amazon, as many shoppers value the mail-order giant’s responsive customer service and competitive pricing.

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Smart Retailers are Techie Retailers
Branding, Coordinated Packaging, small business technology, Small Business Tips

Smart Retailers are Techie Retailers

There’s no debate about the fact that retail and technology are merging. With the influx of e-commerce, apps, and social media touching all facets of life, retailers who are committed to success recognize that keeping up with technology is a necessity in this day and age.

But, perhaps the sharpest of retailers are doing even more than that. As Forbes Contributor Michael Jones points out, if you want to stay ahead of tech trends in retail, then think like a tech company instead of a retail company.

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Pop-Up Stores Are All the Rage!
Consumer Tastes, Coordinated Packaging, Small Business Branding, Small Business Tips

Pop-Up Stores Are All the Rage!

Pop-up stores have been around for years. You have probably seen a temporary Halloween costume store or Holiday gift stores which temporarily locate in an empty kiosk or retail location. However, recently Target has been in the news for their successful Bullseye Bazaar and Bullseye Bodega pop-up stores. So, why are pop-up stores so great?

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