Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report:
Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags.
Incorporating environmentally friendly practices will also help distinguish and elevate your brand in the minds of an increasingly ‘millennial-mindset’ consumer; which has nothing to do with the age demographic, but everything to do with consumers who wish to advocate for the environment through lifestyle and purchasing decisions.
The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already immensely popular drink menu -The Starbucks Red Cup campaign.
Each year since 1997, Starbucks has presented its Red Cup campaign to observe the holiday season and embrace the perfect Eggnog Latte, Peppermint Mocha, or Holiday Blend. The Holiday Red Cup design has changed over the years, but it always incorporates the company’s iconic and seductive Siren woodcut along with the bright red color emblematic of this season.
Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the business that made it such a hit with consumers? Below we take a look at three of the most significant reasons why:
1.) Their vision (pun intended). Warby Parker effectively does two things with every transaction. They recognized that almost all eye wear was produced by one manufacturer that was keeping the glasses at unnecessarily high costs. So they made the glasses in-house, cut costs, and offered their vintage-inspired frames at low prices. And when they show those prices, they do so with small, rounded numbers ($95, not $94.99), in readable type.