The Latest Retail & Consumer Trends

The Latest Retail & Consumer Trends

Synchrony Financial is a trusted consumer financial services provider with over 80 years under their belt. They’ve just released The Synchrony Trend Spotter – The Latest in Retail and Consumer Marketingthe report outlines the things that consumers value most, and it highlights how retailers can best respond to those consumer priorities.

Synchrony Financial tracked the patterns that currently define retail and mobile platforms. These are the five most important trends they found:

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3 Ways Successful Retailers Utilize Social Media

3 Ways Successful Retailers Utilize Social Media

A recent study shows that nearly two-thirds of adults in the U.S. use social media. Retailers, from large multi-nationals to small regional shops, utilize sites like Facebook, Instagram, and Pinterest to promote their brands. These sites not only allow retailers to communicate with customers and spread their brand, they also act as an informative space so that consumers are aware of current promotions and news.

Whether or not you have a social media presence, odds are people have looked for it. Facebook reviews alone have become a significant source of feedback that are useful for businesses and consumers alike. Here are three ways smart retailers utilize social media:

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Is Your E-commerce Packaging Sending the Right Message?

Is Your E-commerce Packaging Sending the Right Message?

In a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if they were in your store.

It’s important to understand your e-commerce packaging options so they can be utilized to their fullest potential. That means that analyzing what you’re shipping, and what kind of mailer will best protect and fit your shipment, and how you can cost-effectively brand it so your customers get excited about receiving their package from you!

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Thinking Outside the Box to Grab the Niche Consumer

Thinking Outside the Box to Grab the Niche Consumer

With the increase in competition from online retailers, brick and mortar establishments are learning to think outside the box in order to grab their customer’s attention. What is one form of brick and mortar that many argue will never go away? The food & beverage industry, of course!

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How Do You Make Your Boutique Bakery Stand Out In The Crowd?

How Do You Make Your Boutique Bakery Stand Out In The Crowd?

It seems these days there are sweet, little bakeries popping up on every corner across the country. They all offer something unique and delectable. But what happens when your ‘unique’ bakery loses its luster because there is suddenly an influx of them and customers are inundated with several options to choose from to satisfy their sweet tooth?

It is estimated that there are some 2,800 bakeries currently registered in the U.S., with this number growing significantly each year. Business owners have to work hard not just whipping up that delicious homemade frosting, but in keeping their product relevant. Within this niche, store owners are no longer able to just focus on their passion for baked goods, but now must also focus so much time and attention on marketing and brand recognition in an effort to maintain earnings revenue.

There are several ways boutique bakeries stand out from the pack. One successful way is by using packaging that is a cut above the rest. (Similar to judging a book by its cover which, face it, we all do.) Packaging in no way can determine the quality of what is inside, but it gives business owners a better shot at consumers trying them out the first time. Great packaging design will allow the bakery owner to give a proverbial cover page to their work. When we see things in attractive packaging it will naturally peak our interests more than something that appears generic or dull.

Let our team create a unique package for your sweet treats! With over 112 years of expertise, we have the service, product, and price your small business needs. Contact us at 888-429-5673 or shop@swalter.com