We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are a case study in how packaging can become a signature part of your brand’s strategy and recognition.
While the high-end jeweler is known for its diamonds and precious metals, it is just as well-known for the signature box that they come in. The design couldn’t be more simple; a lovely, robin’s egg blue box with a white ribbon and bow. Yet this simple design has become so popular that it is almost as important to the brand as the actual jewelry they sell. Tiffany’s packaging popularity is evident in the number of table center pieces, wedding decorations, and party cakes it has inspired. The iconic box has even been elevated to charm status itself, with a miniature version being sold by the company for $250.00.
A solid, coordinated packaging design can authenticate a company, and turn it into a world-renowned brand. Knowing the success that major retailers have realized with this simple strategy, it is worth investing in your growing brand’s identity.
Luckily, you’ve come to the right place to learn more about how to do this with your brand. Contact us today to find out how we can help you update, create, or refresh your branded packaging at affordable prices.
Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store?
We want to inspire you to be cognizant of what it takes to acquire and maintain meaningful perceptions in the minds of your customers. Whether a customer makes an e-commerce conversion or makes a point-of-sale purchase in your local store, they can and should have the same brand experience; and this is a readily, achievable goal.
Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand can truly set it apart by providing context and emotion for its offerings.
2016 Spring color trends are no exception. This year’s colors alternately reflect tranquility and boldness. The 2016 palette is not specifically masculine or feminine, but tends to project gender neutrality and diversity. Pantone Corporation’s choice of two colors instead of just one, for their winning 2016 trend colors perfectly expresses this idea. Their two choices?
Valentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it:
- Deck your store with hearts galore: Though the idea might seem silly, decorate your store with paper hearts, white lace, heart-toting teddy bears, flowers and anything else your creative mind comes up with. If you are in the spirit, it will persuade customers to get in the holiday spirit and, even if they don’t have a certain special someone to buy for, the might be incline to purchase something for a friend, child, or family member.
- Celebrate the whole month with coupon specials: Who says Valentine’s Day can only be celebrated on February 14th? Spread the love for the entire month of February by sending out coupons to your customers, one for each day/week of the month and each offering something special, such as BOGO or two for $20 deals. You can email them to your customers, go old-fashioned with snail mail, and/or have inserts at the cash register, giving them to customers personally as they leave your store. Each day in February can be a great day for your customers to shop at your store.
After the holiday whirlwind, it is time to start the new year of 2016 with a bang! How do you continue to keep the steady flow of customers coming in after the holiday season? The answer is to take advantage of the many Q1 holidays and use these clever strategies to ensure that business keeps booming.
Q1 Holidays to keep in mind:
- Valentine’s Day: The ultimate day for expressing love and appreciation for the special people in life. Start planning now!! Consider putting together gift baskets with a sampling of your products as an easy “grab-and-go” gift idea for your customers. Spruce up the baskets by adding red or pink themed ribbons and packaging to give it that perfect touch. For companies that provide more of a service than a product, your basket could include a gift card with candy or some other small treat.
- For President’s Day, offer “Presidential Discounts.” For example, if the customer spends $10 or more, they save one George Washington ($1). If they spend $100 or more, they get the Andrew Jackson discount ($20).
- Your St. Patrick’s Day promotion might be 25% off of everything green in your store or a promotional campaign on “green” products that you offer.