Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading
The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and eco-friendly packing ideas into their business practices.
Use Recycled Packaging
The most eco-friendly decision you can make is to incorporate a dedicated percentage of recycled materials into your packaging. This single action will break the toxic chain of industry-consumer waste by transforming trash from the landfills into useful materials. Of course, the recovery processing and re-manufacturing requirements of certain materials may actually cost more than producing new packaging. However, almost all companies can use at least a small percentage of recycled materials in their packaging. Now is the time to get involved, buying recycled bags and boxes, can reduce your waste and help you become more eco-conscious. Continue reading
Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags.
Incorporating environmentally friendly practices will also help distinguish and elevate your brand in the minds of an increasingly ‘millennial-mindset’ consumer; which has nothing to do with the age demographic, but everything to do with consumers who wish to advocate for the environment through lifestyle and purchasing decisions.
Every year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is low-quality, and it’s mint-condition is a brief stage. Zady is a clothing company that has resolved itself to change that, and to become the new standard.
What exactly does that look like, though? For the company, whose founders have been dubbed the “Whole Foods of Fashion,” they’re making sustainable responsibility their baseline, and not their end goal.
It is very important to have sustainable product packaging in today’s world. Business owners are looking for attractive marketing packaging that is also made of eco-friendly materials. Bio-degradable plastics, paper packaging with 40% or more post-consumer content, and reusable bags are becoming the norm.
Even more exciting for business owners, according to a study by the World Business Council for Sustainable Development, businesses using sustainable packaging had an average profit of 4% more than those not using these products.