Craft Jewelry Packaging Trends

Craft Jewelry Packaging Trends

Beautiful jewelry should arrive in a beautiful package, that goes without saying. But handmade jewelry is special, unusual, even unique, and shouldn’t come in packaging you would see in a jewelry store at the mall. On the other hand, jewelry artists don’t have time to make every package from scratch. What are some trends for turning purchased packaging into something which better suits handcrafted jewelry? Continue reading

The Rise in Demand for Eco-Friendly Packaging

The Rise in Demand for Eco-Friendly Packaging

Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading

Become More Eco-Conscious with Sustainable Packaging Solutions

Become More Eco-Conscious with Sustainable Packaging Solutions

The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and eco-friendly packing ideas into their business practices.

Use Recycled Packaging         

The most eco-friendly decision you can make is to incorporate a dedicated percentage of recycled materials into your packaging.  This single action will break the toxic chain of industry-consumer waste by transforming trash from the landfills into useful materials. Of course, the recovery processing and re-manufacturing requirements of certain materials may actually cost more than producing new packaging. However, almost all companies can use at least a small percentage of recycled materials in their packaging. Now is the time to get involved, buying recycled bags and boxes, can reduce your waste and help you become more eco-conscious. Continue reading

Eco-Friendly Practices Can Differentiate You From the Competition and Boost Profits

Eco-Friendly Practices Can Differentiate You From the Competition and Boost Profits

Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags.

Incorporating environmentally friendly practices will also help distinguish and elevate your brand in the minds of an increasingly ‘millennial-mindset’ consumer; which has nothing to do with the age demographic, but everything to do with consumers who wish to advocate for the environment through lifestyle and purchasing decisions.

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Does the Apparel Industry Have a New Standard?

Does the Apparel Industry Have a New Standard?

Every year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is low-quality, and it’s mint-condition is a brief stage. Zady is a clothing company that has resolved itself to change that, and to become the new standard.

What exactly does that look like, though? For the company, whose founders have been dubbed the “Whole Foods of Fashion,” they’re making sustainable responsibility their baseline, and not their end goal.

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