Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are.
“Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. According to USA Today, there are over 6,000 boutique bakeries in the United States and so you must find creative ways to entice customers into your store. When it comes to attracting customers, you should not only create stunning sweet treats, but ensure you take special care to package them so that they look irresistible. Continue reading
While “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped resource, and we’ve got four tips to help you take advantage of it. Continue reading
We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is essential for your business’ success.
In the first quarter of 2017, these three business trends are proving especially important: Continue reading
As a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand lettering and calligraphy. This beautiful typography form will help make your packaging special.
Recently, DW posted a video about this carefully done art’s recent resurgence. A greater number of people are learning this art in workshops, and one popular use for it is on product packaging. Here are some ways attractive calligraphy will help your product packaging stand apart: Continue reading
As the holidays approach, they bring with them one of the largest shopping seasons of the year. According to two separate retail trade groups there’s good news on the horizon for retailers: consumers are estimated to spend more, and spend it faster despite distractions like unpredictable weather and the recent presidential election.
In a press release at the beginning of October, the National Retail Federation predicated that sales during the holiday season will increase by 3.6%, reaching $655.8 billion, which is markedly higher than the ten-year average of 2.5%.