As the holidays approach, they bring with them one of the largest shopping seasons of the year. According to two separate retail trade groups there’s good news on the horizon for retailers: consumers are estimated to spend more, and spend it faster despite distractions like unpredictable weather and the recent presidential election.
In a press release at the beginning of October, the National Retail Federation predicated that sales during the holiday season will increase by 3.6%, reaching $655.8 billion, which is markedly higher than the ten-year average of 2.5%.
Valentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it:
- Deck your store with hearts galore: Though the idea might seem silly, decorate your store with paper hearts, white lace, heart-toting teddy bears, flowers and anything else your creative mind comes up with. If you are in the spirit, it will persuade customers to get in the holiday spirit and, even if they don’t have a certain special someone to buy for, the might be incline to purchase something for a friend, child, or family member.
- Celebrate the whole month with coupon specials: Who says Valentine’s Day can only be celebrated on February 14th? Spread the love for the entire month of February by sending out coupons to your customers, one for each day/week of the month and each offering something special, such as BOGO or two for $20 deals. You can email them to your customers, go old-fashioned with snail mail, and/or have inserts at the cash register, giving them to customers personally as they leave your store. Each day in February can be a great day for your customers to shop at your store.