The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and eco-friendly packing ideas into their business practices. Continue reading
Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques, watch retailers, regional jewelry chains, and more, to understand the importance of packaging. Continue reading
Keeping tabs on social media is always a good idea for e-commerce retailers looking for unique opportunities to leverage a trend, or even to find answers for why a previously reliable practice isn’t being received as well anymore. Continue reading
According to the US Census Bureau, the first quarter of 2017, saw over $107 billion in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the consumer. What changes are taking place in the logistics of getting these sales shipped and delivered? Continue reading
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.
Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading