Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques, watch retailers, regional jewelry chains, and more, to understand the importance of packaging. Continue reading
Keeping tabs on social media is always a good idea for e-commerce retailers looking for unique opportunities to leverage a trend, or even to find answers for why a previously reliable practice isn’t being received as well anymore. Continue reading
According to the US Census Bureau, the first quarter of 2017, saw over $107 billion in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the consumer. What changes are taking place in the logistics of getting these sales shipped and delivered? Continue reading
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.
Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading
Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading