Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends and works with companies to maximize their marketing strategies through the use of color. As Pantone suggests, “When 80% of human experience is filtered through the eyes… the choice of color is critical”.
The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and eco-friendly packing ideas into their business practices.
Use Recycled Packaging
The most eco-friendly decision you can make is to incorporate a dedicated percentage of recycled materials into your packaging. This single action will break the toxic chain of industry-consumer waste by transforming trash from the landfills into useful materials. Of course, the recovery processing and re-manufacturing requirements of certain materials may actually cost more than producing new packaging. However, almost all companies can use at least a small percentage of recycled materials in their packaging. Now is the time to get involved, buying recycled bags and boxes, can reduce your waste and help you become more eco-conscious. Continue reading
Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most significant variables. Bear in mind that the psychological reaction to a color, and associated logo or brand, ultimately depends on the consumer’s personal experiences and preferences.
Color Psychology Matters in Marketing
A consumer’s purchasing intent is impacted by colors because the aesthetics influence the perception of the brand. That is, the colors define how consumers interpret the company’s logo, brand and personality. It is no secret that certain brain functions, such as cognitive heuristics, biologically condition the individual to focus on familiar and safe things. When creating a brand identity, color is the best way for a small- to medium-sized business to differentiate themselves from competition. Brands and logos that present a dominate trait, such as sincerity, excitement, competence, sophistication and ruggedness, can create a bond with the customer and continue to grow a customer relationship with them. Continue reading
In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.
Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading
When creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your company ships products in addition to doing in-store sales. You want to give the same experience to in-store shoppers as online shoppers.
Recently, Internet Retailer discussed challenges and solutions to packaging safety. They profiled a Dutch bike company, VanMoof, which created packaging that discovered an unusual and original idea to keep their bicycles safe. The company previously struggled with keeping bikes safe during shipping, having to sell bikes at a discount that got harmed in shipping. Cleverly, VanMoof decided to start shipping their bicycles in shipping boxes that displayed a flat screen TV, thinking the delivery person would treat it more carefully if he/she thought it was a TV. Damaged bike issues dropped dramatically after the switch.