Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. Large corporations are feeling the pressure of this influence and are adapting by implementing these unique strategies to meet the escalating eco-friendly packaging demand. Below are a few packaging types that are sustainable and in demand. Continue reading
Your retail packaging might look great, but are you using the latest labeling technology for your merchandise? If you haven’t shifted over to using smart labels for your products on store shelves and that are being shipped, you’re missing out on the best technology available for simple and accurate product labeling.
Recent market reports show that smart labels is a growing market, with forecasts that revenue will increase from $4.6 billion to $22.7 billion by fourth quarter of 2026. Why are so many companies making the switch? Here’s what smart packaging does, and how it helps your company:
In a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if they were in your store.
It’s important to understand your e-commerce packaging options so they can be utilized to their fullest potential. That means that analyzing what you’re shipping, and what kind of mailer will best protect and fit your shipment, and how you can cost-effectively brand it so your customers get excited about receiving their package from you!
Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain and quality shoppers in equal measure, and expect a great shopping experience whether browsing in a store or online. If you don’t have an online / mobile presence yet, you need to get there. If you’re a retailer with a brand new or established online presence, one of the important ways you can effectively compete is to make sure your e-commerce packaging sends a consistent brand message.
Here are five ways retailers can effectively focus on quality packaging for e-commerce shoppers: Continue reading