In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.
Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading
Your retail packaging might look great, but are you using the latest labeling technology for your merchandise? If you haven’t shifted over to using smart labels for your products on store shelves and that are being shipped, you’re missing out on the best technology available for simple and accurate product labeling.
Recent market reports show that smart labels is a growing market, with forecasts that revenue will increase from $4.6 billion to $22.7 billion by fourth quarter of 2026. Why are so many companies making the switch? Here’s what smart packaging does, and how it helps your company:
Big box, children’s clothing store Gymboree has transitioned to a flexible point of sales system (POS), which allows store staff to not only process secure payments from anywhere within the store but also allows access to inventory and order information. The company selected a mobile POS which allows for wireless retail transactions. This has, in effect, de-centralized the cashier, as credit card scanners are attached to tablet computers or smartphones.
If your business has not considered a flexible POS system, here are 10 retail and service industry specific advantages for considering a wireless POS system:
As e-commerce sweeps in, retailers resting on the physical storefront recognize that there are two important factors at play that must be addressed. As labor costs rise, they must work to keep costs down, and as consumer expectations change, they must evolve to suit them.
Robots address both of these issues. A report says that within the next five years robots will be responsible for 6% of jobs in the United States being eliminated. Many of the issues that retailers face on a consistent basis can be combated by robots. Peak hours that are undermanned, high employee tuner-over rates, theft, messy stores, etc., can all be dealt with by robots.
There’s no debate about the fact that retail and technology are merging. With the influx of e-commerce, apps, and social media touching all facets of life, retailers who are committed to success recognize that keeping up with technology is a necessity in this day and age.
But, perhaps the sharpest of retailers are doing even more than that. As Forbes Contributor Michael Jones points out, if you want to stay ahead of tech trends in retail, then think like a tech company instead of a retail company.