Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report:
Big box, children’s clothing store Gymboree has transitioned to a flexible point of sales system (POS), which allows store staff to not only process secure payments from anywhere within the store but also allows access to inventory and order information. The company selected a mobile POS which allows for wireless retail transactions. This has, in effect, de-centralized the cashier, as credit card scanners are attached to tablet computers or smartphones.
If your business has not considered a flexible POS system, here are 10 retail and service industry specific advantages for considering a wireless POS system:
Scroll through most social media today and you’ll find delightfully composed images of manicured gardens, perfectly frothed lattes, and the effortlessly styled “shelfie”– a photo of your prized positions artfully arranged on a shelf-like surface – now almost as popular as the original “selfie”.
Images of color coordinated, purely decorative accents abound, and all those cumbersome necessities, television remotes, laundry in need of folding, and kids’ toys (sometimes the kids themselves) are strategically hidden away. It’s easy to get frustrated when our own reality isn’t so picture perfect. However, IKEA’s marketing strategy is bucking that trend.
In an article, Forbes recently compared the retail industry to the Grateful Dead in the 1980s. At that time, a band’s success was rooted in their ability to sell records. Concerts were merely a vehicle for pushing record sales. The Grateful Dead left that model behind; their music was free, and their fans were free to spend on concerts and merchandise. As Forbes says, “They realized that the product wasn’t the album, but the experience.”
In a similar way, retailers who are making an impression and boosting their brand loyalty among customers are those who understand that just pushing product isn’t enough anymore. Instead, customers want an experience, and they want retailers to make an impression that transcends the goods in their shopping carts.