In-Bound Marketing: The Newest Small Biz Trend

In-Bound Marketing: The Newest Small Biz Trend

According to the CAN Small Business Health Index, 61% of small business owners expect their business to grow over the next 12 months, and one-third expect to do that through trying new forms of marketing and advertising. For similar small businesses looking to grow through new marketing tactics, consider expanding your inbound marketing.

According to Wikipedia, Inbound Marketing is marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention; it earns the attention SW Blog Photo 12 18 15of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

If you are looking to focus on inbound marketing in 2016, here are a few tips to get started:

  • Make sure your website is easy to find (SEO!), easy to navigate, and informative without being too salesy or disruptive
  • Develop regular content (images, infographics, videos, tutorials, tips, etc) that interests your audience/readers and publish it in a blog on your website, in an e-newsletter, and/or on your social media channels – these are all places where consumers will come to you – so don’t make the content too salesy – keep it interesting and informative.
  • Don’t forget visibility in the community is a good way to spread the word about your business. Volunteer or help coordinate community functions and make sure your business logo is displayed somewhere.

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Earn More from the Little Things: Tips to Increase Impulse Buying

Earn More from the Little Things: Tips to Increase Impulse Buying

As a small business owner, you learn to appreciate the little things, like happy customers, dedicated employees, and co-workers you connect with. The key to success is to get your customers to appreciate (and impulsively buy!) the little things as well. When customers eye-up those small items surrounding the check-out counter, it can increase your bottom line. Most shoppers are aware of this trick, but they still fall for it endlessly. Why? Because they believe they need such things. So how do you increase impulse buys in your store?

1.) Attract attention: Customers will easily overlook a product if it blends in with its surroundings or looks boring. Unless they need it, they’re not looking for it, so make sure the item stands out. Does the color pull you in? Are you intrigued by the texture? If so, you’re on the right track.

2.) Not Too Big: Smaller items that customers can easily pick up, try out, smell, and/or touch are more likely to engage the customer — and if they can pick it up without assistance and don’t need to obtain further information on it, there’s a higher chance it’ll sell. Don’t forget the small items for the kids!

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