According to the CAN Small Business Health Index, 61% of small business owners expect their business to grow over the next 12 months, and one-third expect to do that through trying new forms of marketing and advertising. For similar small businesses looking to grow through new marketing tactics, consider expanding your inbound marketing.
According to Wikipedia, Inbound Marketing is marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention; it earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
If you are looking to focus on inbound marketing in 2016, here are a few tips to get started:
- Make sure your website is easy to find (SEO!), easy to navigate, and informative without being too salesy or disruptive
- Develop regular content (images, infographics, videos, tutorials, tips, etc) that interests your audience/readers and publish it in a blog on your website, in an e-newsletter, and/or on your social media channels – these are all places where consumers will come to you – so don’t make the content too salesy – keep it interesting and informative.
- Don’t forget visibility in the community is a good way to spread the word about your business. Volunteer or help coordinate community functions and make sure your business logo is displayed somewhere.