The Importance of Packaging in the Jewelry Industry

The Importance of Packaging in the Jewelry Industry

Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques, watch retailers, regional jewelry chains, and more, to understand the importance of packaging. Continue reading

Customer Service Trends for Small Businesses

Customer Service Trends for Small Businesses

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses: Continue reading

The importance of packaging in the beauty industry

The importance of packaging in the beauty industry

Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or products, but because they need that wonderful feeling of indulgence. A pedicure in the dead of winter is worth the money not because it is practical, it may not even be visible, but because it feels good to have pretty toes. If you are providing beauty services, it is crucial that your customers feel pampered and important. And one way to continue the experience, even after they leave your store or salon, is with luxurious packaging of your products. Continue reading

What is Retailtainment and Why is it Important?

What is Retailtainment and Why is it Important?

Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy.

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