In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.
Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading
We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is essential for your business’ success.
In the first quarter of 2017, these three business trends are proving especially important: Continue reading
As a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand lettering and calligraphy. This beautiful typography form will help make your packaging special.
Recently, DW posted a video about this carefully done art’s recent resurgence. A greater number of people are learning this art in workshops, and one popular use for it is on product packaging. Here are some ways attractive calligraphy will help your product packaging stand apart: Continue reading
If you are a small business owner, you know it takes a lot of work to stay ahead of the game. With so much competition out there, finding ways to stand apart from the crowd is challenging and will certainly keep you on your toes. Here are a few small business strategies to implement in 2017: Continue reading
It’s no secret to retailers, whether large or small, that customer service has a direct and meaningful impact on the loyalty of their customer base. However, what may come as a surprise, is that in a world that is becoming increasingly less personal, one of the most important individual components of that customer service is still good, old-fashioned gratitude.
In a recent survey TD Bank polled over 1,000 consumers across the country about brand gratitude, and then compiled their answers into usable data sets that can be effectively utilized by retailers. It should come as no surprise that over three-fourths (77%) of consumers like it when retailers express gratitude. TD Bank partnered with Lizzie Post, the President of the Emily Post Institute. What did the etiquette expert have to say? “Customers know that they have a choice when it comes to where they spend their money and where they take their business,” said Ms. Post. “When a brand demonstrates genuine gratitude and respect, it builds consumer trust. And business success relies on that trust.”