In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses:
- Live Chat:Customers are looking for more convenience through faster response times. This is why more small businesses are integrating Live Chat on their websites. Before customers invest in your product or service, they want to feel secure that they will get a prompt answer to any questions or concerns. Small businesses can’t go wrong with adding a Live Chat feature to their website as this not only connects them with their customers, but ensures that they keep a competitive edge.
- Big Data:Big data is a large volume of data that provides insight to businesses. Specifically, small businesses have been better utilizing this data to meet the rising demands of their customers. Big data analytics is helping to improve the customer’s overall experience. Small businesses are able to improve in the areas of market competitiveness, user productivity, and sales revenue.
- Interactive Email Support:The use of email has certainly advanced. Now, businesses can send interactive emails to their customer’s that allow them to essentially make decisions within the email. For instance, Baskin-Robbins, one of the leading ice cream companies in the industry, is asking their customers to vote for the ice cream flavor they want brought back right through email, which is driving traffic to their website. Small business owners are taking advantage of interactive email support, realizing that it is providing another solid way to connect with their customers.
Small businesses know that their success relies on customer satisfaction, which is why the demand to meet customers’ needs is growing. Essentially, small businesses are finding creative ways to enhance their customers’ experience, in hopes to strengthen their position in the market.
If you have any questions or concerns about enhancing your customers’ experience or want to know how we can help your business, contact us and we’ll be happy to help.