We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are a case study in how packaging can become a signature part of your brand’s strategy and recognition.
While the high-end jeweler is known for its diamonds and precious metals, it is just as well-known for the signature box that they come in. The design couldn’t be more simple; a lovely, robin’s egg blue box with a white ribbon and bow. Yet this simple design has become so popular that it is almost as important to the brand as the actual jewelry they sell. Tiffany’s packaging popularity is evident in the number of table center pieces, wedding decorations, and party cakes it has inspired. The iconic box has even been elevated to charm status itself, with a miniature version being sold by the company for $250.00.
A solid, coordinated packaging design can authenticate a company, and turn it into a world-renowned brand. Knowing the success that major retailers have realized with this simple strategy, it is worth investing in your growing brand’s identity.
Luckily, you’ve come to the right place to learn more about how to do this with your brand. Contact us today to find out how we can help you update, create, or refresh your branded packaging at affordable prices.
Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store?
We want to inspire you to be cognizant of what it takes to acquire and maintain meaningful perceptions in the minds of your customers. Whether a customer makes an e-commerce conversion or makes a point-of-sale purchase in your local store, they can and should have the same brand experience; and this is a readily, achievable goal.
Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand can truly set it apart by providing context and emotion for its offerings.
2016 Spring color trends are no exception. This year’s colors alternately reflect tranquility and boldness. The 2016 palette is not specifically masculine or feminine, but tends to project gender neutrality and diversity. Pantone Corporation’s choice of two colors instead of just one, for their winning 2016 trend colors perfectly expresses this idea. Their two choices?
Harnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in huge returns if/when the product or service skyrockets. In the news recently, Target Corporation shared how it has set apart one of its San Francisco stores to act as an “Open House” concept store to tap into the emerging smart products that are developed in the surrounding Silicon Valley technological think tank.
Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain and quality shoppers in equal measure, and expect a great shopping experience whether browsing in a store or online. If you don’t have an online / mobile presence yet, you need to get there. If you’re a retailer with a brand new or established online presence, one of the important ways you can effectively compete is to make sure your e-commerce packaging sends a consistent brand message.
Here are five ways retailers can effectively focus on quality packaging for e-commerce shoppers: Continue reading