How is Eco-Friendly Packaging Used in the Marketplace?

How is Eco-Friendly Packaging Used in the Marketplace?

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses: Continue reading

The importance of packaging in the beauty industry

The importance of packaging in the beauty industry

Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or products, but because they need that wonderful feeling of indulgence. A pedicure in the dead of winter is worth the money not because it is practical, it may not even be visible, but because it feels good to have pretty toes. If you are providing beauty services, it is crucial that your customers feel pampered and important. And one way to continue the experience, even after they leave your store or salon, is with luxurious packaging of your products. Continue reading

What is Retailtainment and Why is it Important?

What is Retailtainment and Why is it Important?

Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy.

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Four Benefits of Company Swag

Four Benefits of Company Swag

While “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped resource, and we’ve got four tips to help you take advantage of it. Continue reading