It’s no secret that many brick and mortar retailers have been struggling lately. Some examples include:
- Sears has had declining sales the past few quarters and now, in what the Wall Street Journal is calling a “bid for time,” the company has sold its Craftsman tool brand to Stanley Black & Decker for approximately $900 million.
- Macy’s sales and shares have continually dropped, and have thus led the retailer to make many employee cuts numbering near 10,000. It is expected that their locations will continue to close.
- Wet Seal filed for Chapter 11 bankruptcy again last week – the chain plans to close all stores since it was unable to find capital or a buyer in the past year.
While many reports claim the 2016 holiday season was the biggest yet, for many major brick-and-mortar companies, the numbers were disappointing.
So, what are the successful companies doing?
- Because consumers are considering where they spend their money with an extra-measure of care, it has become ultra-important that retailers are doing everything possible to bolster their brand presence. Companies set themselves apart by providing an experience for their customers that is second to none.
- Building a connection with customers at every turn. How do you build connection? By making sure that the visual and tangible elements connected to your quality product reflect the ideals that drew the customer to your company in the first place.
- E-commerce. Most consumers want to purchase online these days. If you don’t have an online presence, you are going to fall behind.
First impressions and last impressions matter. At S. Walter Packaging we are experts at making your vision for your brand a reality. Whether you are looking for everyday in-store retail packaging, e-commerce packaging, or a coordinate program of both, we can help you put together an impressive campaign. Contact us today to learn more.