In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.
Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays. Continue reading
As a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand lettering and calligraphy. This beautiful typography form will help make your packaging special.
Recently, DW posted a video about this carefully done art’s recent resurgence. A greater number of people are learning this art in workshops, and one popular use for it is on product packaging. Here are some ways attractive calligraphy will help your product packaging stand apart: Continue reading
Gift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some of the biggest trends in the new report: