Boosting Sales at Boutique Bakeries

Boosting Sales at Boutique Bakeries

Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are.

“Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. According to USA Today, there are over 6,000 boutique bakeries in the United States and so you must find creative ways to entice customers into your store. When it comes to attracting customers, you should not only create stunning sweet treats, but ensure you take special care to package them so that they look irresistible.  Continue reading

How Do You Make Your Boutique Bakery Stand Out In The Crowd?

How Do You Make Your Boutique Bakery Stand Out In The Crowd?

It seems these days there are sweet, little bakeries popping up on every corner across the country. They all offer something unique and delectable. But what happens when your ‘unique’ bakery loses its luster because there is suddenly an influx of them and customers are inundated with several options to choose from to satisfy their sweet tooth?

It is estimated that there are some 2,800 bakeries currently registered in the U.S., with this number growing significantly each year. Business owners have to work hard not just whipping up that delicious homemade frosting, but in keeping their product relevant. Within this niche, store owners are no longer able to just focus on their passion for baked goods, but now must also focus so much time and attention on marketing and brand recognition in an effort to maintain earnings revenue.

There are several ways boutique bakeries stand out from the pack. One successful way is by using packaging that is a cut above the rest. (Similar to judging a book by its cover which, face it, we all do.) Packaging in no way can determine the quality of what is inside, but it gives business owners a better shot at consumers trying them out the first time. Great packaging design will allow the bakery owner to give a proverbial cover page to their work. When we see things in attractive packaging it will naturally peak our interests more than something that appears generic or dull.

Let our team create a unique package for your sweet treats! With over 112 years of expertise, we have the service, product, and price your small business needs. Contact us at 888-429-5673 or shop@swalter.com