Four Benefits of Company Swag

Four Benefits of Company Swag

While “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped resource, and we’ve got four tips to help you take advantage of it. Continue reading

Retail Trends: Pantone’s 2017 Color of the Year

Retail Trends: Pantone’s 2017 Color of the Year

Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends and works with companies to maximize their marketing strategies through the use of color. As Pantone suggests, “When 80% of human experience is filtered through the eyes… the choice of color is critical”.

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Is Drive Thru For You?

Is Drive Thru For You?

Amazon is in the news again for drive thru grocery shopping, and many other retailers have hopped on the drive thru band wagon as well. Pharmacies and liquor stores were among the first to copy the restaurant model of allowing customers to pick up purchases without ever getting out of their vehicles.

Although comedians like to make fun of consumers for being lazy, there are good reasons for providing this convenience:

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