End of Summer Color Trends

End of Summer Color Trends

Well thought out packaging can make the difference between making a sale and potential customers walking by your store without taking a second glance. Customers want to feel like they are getting a good deal and are being pampered at the same time. Instead of using a standard plastic bag to package your customer’s purchases, make shopping an indulgent experience by using beautiful bags, gift boxes, and tissues that are custom created for you with the help of S. Walter Packaging. While you are working with us to create your unique packaging supplies, keep the following hot summer color trends in mind for maximum business exposure: Continue reading

Why Color Psychology in Your Branding + Packaging Matters

Why Color Psychology in Your Branding + Packaging Matters

Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors.  When it comes to communicating a brand’s function and a package’s appeal, color is one of the most significant variables. Bear in mind that the psychological reaction to a color, and associated logo or brand, ultimately depends on the consumer’s personal experiences and preferences.

Color Psychology Matters in Marketing

A consumer’s purchasing intent is impacted by colors because the aesthetics influence the perception of the brand.  That is, the colors define how consumers interpret the company’s logo, brand and personality. It is no secret that certain brain functions, such as cognitive heuristics, biologically condition the individual to focus on familiar and safe things. When creating a brand identity, color is the best way for a small- to medium-sized business to differentiate themselves from competition. Brands and logos that present a dominate trait, such as sincerity, excitement, competence, sophistication and ruggedness, can create a bond with the customer and continue to grow a customer relationship with them. Continue reading