When creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your company ships products in addition to doing in-store sales. You want to give the same experience to in-store shoppers as online shoppers.
Recently, Internet Retailer discussed challenges and solutions to packaging safety. They profiled a Dutch bike company, VanMoof, which created packaging that discovered an unusual and original idea to keep their bicycles safe. The company previously struggled with keeping bikes safe during shipping, having to sell bikes at a discount that got harmed in shipping. Cleverly, VanMoof decided to start shipping their bicycles in shipping boxes that displayed a flat screen TV, thinking the delivery person would treat it more carefully if he/she thought it was a TV. Damaged bike issues dropped dramatically after the switch.