According to the US Census Bureau, the first quarter of 2017, saw over $107 billion in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the consumer. What changes are taking place in the logistics of getting these sales shipped and delivered? Continue reading
Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain and quality shoppers in equal measure, and expect a great shopping experience whether browsing in a store or online. If you don’t have an online / mobile presence yet, you need to get there. If you’re a retailer with a brand new or established online presence, one of the important ways you can effectively compete is to make sure your e-commerce packaging sends a consistent brand message.
Here are five ways retailers can effectively focus on quality packaging for e-commerce shoppers: Continue reading