Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to.
FedEx announced changes to their packaging dimensions and weight, raising their rates and changing how they charge customers effective Jan 2, 2017. This recent news is important to the packaging industry, as many companies will want to change how they package products in order to meet FedEx’s new guidelines.
FedEx’s changes continue with a trend they started in 2014, where they charge according to dimensional (or “dim”) weight, instead of using traditional measures. When the dim weight is higher than actual weight, FedEx charges more for shipping. In 2017, FedEx will be changing their dim formula from 166 to 139, further increasing rates for customers, particularly those with small shipments.
With the giant that is e-commerce, retail trends are continually shifting and evolving. Things that once seemed to be common sense, are now becoming antiquated formats. An example? Major retailers like Target, Wal-Mart, and Lowes have begun to invest in smaller store space. It no longer is a matter of giving as many products as much face time as possible. Instead, retail success means creating a presence that is convenient and approachable for the modern consumer, which means the consumer with mobile device, and constant-web accessibility in hand. Here are a few reasons that point to the value of a small, well-constructed store, with a strong online presence.
1. The economy has continued to impact shopping trends.
Historically, Wal-Mart was one of the first to push towards smaller neighborhood stores. This was a direct response to a continued decline in the sales of their super stores. As the Wall Street Journal points out, they will continue this trend by forging into the world of gasoline sales, stand-alone liquor stores, as well as fortifying their online game. Before, consumers were willing to make large, expensive trips to the store. Now, shoppers often have to make more frequent, smaller trips to accommodate smaller budgets.
In a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if they were in your store.
It’s important to understand your e-commerce packaging options so they can be utilized to their fullest potential. That means that analyzing what you’re shipping, and what kind of mailer will best protect and fit your shipment, and how you can cost-effectively brand it so your customers get excited about receiving their package from you!
Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store?
We want to inspire you to be cognizant of what it takes to acquire and maintain meaningful perceptions in the minds of your customers. Whether a customer makes an e-commerce conversion or makes a point-of-sale purchase in your local store, they can and should have the same brand experience; and this is a readily, achievable goal.