Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.

Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading

Tiffany and Company’s Iconic Packaging

Tiffany and Company’s Iconic Packaging

We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are a case study in how packaging can become a signature part of your brand’s strategy and recognition.

While the high-end jeweler is known for its diamonds and precious metals, it is just as well-known for the signature box that they come in. The design couldn’t be more simple; a lovely, robin’s egg blue box with a white ribbon and bow. Yet this simple design has become so popular that it is almost as important to the brand as the actual jewelry they sell. Tiffany’s packaging popularity is evident in the number of table center pieces, wedding decorations, and party cakes it has inspired. The iconic box has even been elevated to charm status itself, with a miniature version being sold by the company for $250.00.

A solid, coordinated packaging design can authenticate a company, and turn it into a world-renowned brand. Knowing the success that major retailers have realized with this simple strategy, it is worth investing in your growing brand’s identity.

Luckily, you’ve come to the right place to learn more about how to do this with your brand. Contact us today to find out how we can help you update, create, or refresh your branded packaging at affordable prices.