Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques, watch retailers, regional jewelry chains, and more, to understand the importance of packaging. Continue reading
Beautiful jewelry should arrive in a beautiful package, that goes without saying. But handmade jewelry is special, unusual, even unique, and shouldn’t come in packaging you would see in a jewelry store at the mall. On the other hand, jewelry artists don’t have time to make every package from scratch. What are some trends for turning purchased packaging into something which better suits handcrafted jewelry? Continue reading
We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are a case study in how packaging can become a signature part of your brand’s strategy and recognition.
While the high-end jeweler is known for its diamonds and precious metals, it is just as well-known for the signature box that they come in. The design couldn’t be more simple; a lovely, robin’s egg blue box with a white ribbon and bow. Yet this simple design has become so popular that it is almost as important to the brand as the actual jewelry they sell. Tiffany’s packaging popularity is evident in the number of table center pieces, wedding decorations, and party cakes it has inspired. The iconic box has even been elevated to charm status itself, with a miniature version being sold by the company for $250.00.
A solid, coordinated packaging design can authenticate a company, and turn it into a world-renowned brand. Knowing the success that major retailers have realized with this simple strategy, it is worth investing in your growing brand’s identity.
Luckily, you’ve come to the right place to learn more about how to do this with your brand. Contact us today to find out how we can help you update, create, or refresh your branded packaging at affordable prices.