The landscape of retail is ever-evolving. There is a current tension showing that while e-commerce grows and grows, the physical storefront still absolutely matters to customers. Sure, it’s changing – brick-and-mortar stores are increasingly becoming smaller in relative square-feet – but consumers are attached to the traditional. Which leads us to wonder if perhaps entertainment and retail will become more interconnected than ever before.
On 10th Avenue in New York City, there’s a new store gift store called STORY. The store’s concept is aimed at creating and selling experience, just as much as it does tangible products. The store’s theme changes constantly, and all items within the store change to reflect that theme.
As a small business owner, you learn to appreciate the little things, like happy customers, dedicated employees, and co-workers you connect with. The key to success is to get your customers to appreciate (and impulsively buy!) the little things as well. When customers eye-up those small items surrounding the check-out counter, it can increase your bottom line. Most shoppers are aware of this trick, but they still fall for it endlessly. Why? Because they believe they need such things. So how do you increase impulse buys in your store?
1.) Attract attention: Customers will easily overlook a product if it blends in with its surroundings or looks boring. Unless they need it, they’re not looking for it, so make sure the item stands out. Does the color pull you in? Are you intrigued by the texture? If so, you’re on the right track.
2.) Not Too Big: Smaller items that customers can easily pick up, try out, smell, and/or touch are more likely to engage the customer — and if they can pick it up without assistance and don’t need to obtain further information on it, there’s a higher chance it’ll sell. Don’t forget the small items for the kids!