What is Retailtainment and Why is it Important?

What is Retailtainment and Why is it Important?

Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get customers interested in your products and in the mood to buy.

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Craft Jewelry Packaging Trends

Craft Jewelry Packaging Trends

Beautiful jewelry should arrive in a beautiful package, that goes without saying. But handmade jewelry is special, unusual, even unique, and shouldn’t come in packaging you would see in a jewelry store at the mall. On the other hand, jewelry artists don’t have time to make every package from scratch. What are some trends for turning purchased packaging into something which better suits handcrafted jewelry? Continue reading

Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a customer with each impression or view.

Branding starts with company values. A company that makes and sells art might have a company value about color–that beautiful color brings joy to the world. Continue reading

Eight Tips for Marketing Your Small Business

Eight Tips for Marketing Your Small Business

Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy.

Here are some tips for marketing your small business. Continue reading

Why Color Psychology in Your Branding + Packaging Matters

Why Color Psychology in Your Branding + Packaging Matters

Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors.  When it comes to communicating a brand’s function and a package’s appeal, color is one of the most significant variables. Bear in mind that the psychological reaction to a color, and associated logo or brand, ultimately depends on the consumer’s personal experiences and preferences.

Color Psychology Matters in Marketing

A consumer’s purchasing intent is impacted by colors because the aesthetics influence the perception of the brand.  That is, the colors define how consumers interpret the company’s logo, brand and personality. It is no secret that certain brain functions, such as cognitive heuristics, biologically condition the individual to focus on familiar and safe things. When creating a brand identity, color is the best way for a small- to medium-sized business to differentiate themselves from competition. Brands and logos that present a dominate trait, such as sincerity, excitement, competence, sophistication and ruggedness, can create a bond with the customer and continue to grow a customer relationship with them. Continue reading